American actress Megan Fox leads the new and risky campaign of Ro Sparks, a drug brand focused on the treatment of erectile dysfunction, so it was announced on Friday through social media.
Based on a red superhero plot, the star of tape films like “Transformers” and “Jennifer’s Body” gives life to a human version of the pill. “I am not Viagra. I am Ro Sparks, a prescription drug for men,” he is heard saying in the commercial that has already collected thousands of reproductions.
With a look at the camera and a daring game of words, Megan Fox is responsible for detailing the characteristics of the product that is sold under prescription.
A post shared by Ro Sparks (@ro.sparks)
“If I’m prescribed, I’ll appear directly at your door. Don’t worry, my packaging is very discreet,” she said in another clip from platforms like Instagram and TikTok.
However, social networks will not be the only channel in which the commercials starring the histrionisa are broadcast, as Ro Sparks confirmed to People magazine that they will also be broadcast on television, outdoor advertising spaces and posters located in New York that will allow the public to carry a version of Megan Fox in his character of “Ro Sparks”.
According to Megan Fox, her working relationship with the brand Ro Sparks will remain active for the next two years, which opens the door to put this theme on the table in a not-so-serious way.
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“Why take something that is already a heavy subject and make it heavier? it already feels serious, so let’s let it feel fun,” he said in a statement.
In this sense, he expressed that it seems important to give voice to causes that continue to be stigmatized: “I think we need to eliminate that stigma and that taboo, and educate people, men in particular, that this is, in fact, quite common (...) You can talk about this. You don’t have to hide it,” he added.
The company’s spokesman, Saman Rahmanian, said that making Megan Fox her official ambassador is the key point of her strategy: “Megan Fox has the ability to take the issue of erectile dysfunction out of a commercial and take it to the collective imaginary, to the programs, to the feed, where people are already talking about sex.
