The impact after the death of Dolly Parton at the age of 80, the iconic American artist became the world’s most listened singer on streaming platforms, recording a record driven by millions of admirers who went to her catalog to pay tribute to her.
According to Luminate’s consumption figures, the rebound immediately began in the United States on August 25, the day it was confirmed. Integrated audio and video reproductions of his record record record recorded an increase of 2.458%, from 1.2 million recorded on Monday to 30.5 million at Tuesday's closing. By August 26, the volume in the U.S. market already reached 46.3 million reproductions.
The phenomenon consolidated globally that same day. With a cumulative 79.7 million global playlists of on-demand audio on August 26, Dolly Parton climbed to the top of the global ranking of digital platforms, surpassing the most popular contemporary figures of pop and urban genre.
Among the songs with the highest demand are classics such as “Here You Come Again”, which recorded a massive leap from 48,700 daily listenings to more than 2.1 million. “Coat of Many Colors” climbed from 28.900 to 1.9 million, while “Why’d You Come In Here Lookin’ Like That?” climbed to 1.3 million.
Other widely heard songs included “There Was Jesus” (along with Zach Williams), “My Tennessee Mountain Home” and “Tyrant”, their acclaimed collaboration on Beyoncé’s “Cowboy Carter” album, which scratched the 756,000 reproductions.
The artist’s fury was not limited to the digital realm. On Friday, August 28th, three of Parton’s books were among the five best-selling books on Amazon in the United States, while sales of his catalogue in physical and digital formats registered an increase of 7.739% on August 25th.
Born in Sevier County, Tennessee, Parton’s legacy spans more than six decades as a singer, composer, entrepreneur and philanthropist.