Faced with a tight labor market, the need to increase income and at the same time show their professional abilities and generate independence, an increasingly large group of new generations is expressing greater interest in the commercial market, generating a strong boom in business creation; This is stated in a recent study published by the Bank of America Institute.

Although the entrepreneurial spirit is relatively unusual among the youngest, Bank of America research indicates that the number of applications by Generation Z for business creation had increased by up to 60% in the middle of this year compared to 2025.

The trend is that more and more young people have less interest in working for others and instead prefer to create their own businesses and be their bosses, but the figures are not only limited to graduated professionals or those with good income; The research revealed that at least 25% of new companies have been created by low-income households.

"I think entrepreneurship is becoming democratized right now. So I'm not at all surprised to see young, low-income founders starting companies," said Angela Lee, co-director of the Eugene Lang Entrepreneurship Center at Columbia Business School.

The research also mentions that artificial intelligence is helping many young people to enhance their ventures. “It's pretty easy now for anyone to start creating content, become a content creator or do a little bit of video programming,” said Lori Rosenkopf, a professor at the Wharton School at the University of Pennsylvania.

On the other hand, the increase in new businesses by the younger generation is not only due to their need for independence; It is also related to the current economic context, not so favorable, and an increasingly tight labor market. “There is a lot of job instability right now and it is difficult for young people to get traditional employment given the current economic conditions,” Rosenkopf said.

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