More and more Americans have become a part of the so-called" sofa economy" as a result of the rise of e-commerce or e-commerce, and it is no more just a matter of unusual online shopping and spending at home, but rather a much more common one.
This trend continued after physical shops reopened at their normal hours as a result of the Covid-19 crisis, which caused an increase of up to$ 1. 23 trillion in annual online sales by 2025 compared to$ 561. 700 million in 2019.
E-commerce has experienced an exponential growth, rising from 11 % in 2019 to 16 % in 2025. Due to the alarming decline in their revenue in natural stores, many retailers decided to switch to e-commerce.
The so-called" sofa economy" is currently being studied by Visa Business and Economic Insights, which notes that the national percentage of online purchases made without leaving the house has increased to 58 % this year from 48 % in 2019.
This indicates that more and more people are choosing to use their linked products at home to make purchases or purchases than to go to a physical store. Customers are increasingly interacted with modern activities through the applications they have at their disposal, according to Wayne Best, main economist at Visa.
According to a study conducted by Visa, streaming services are among the most popular home entertainment options, rising between 10 % and 17 % in 2026, followed by home food delivery options, which increased by up to 10 %.
The study noted that" the market of the couch isn't just about buyers staying at home; it's about how growing anticipations of satisfaction are transforming their spending routines. "
One of the main causes of this trend is that, while convenience is unquestionably one of the main factors, consumers can quickly compare prices from one site to another and be on the lookout for deals and discounts, which could cause them to make purchases much more numerous or aggressive, especially among the younger people.
