At a party held in the United States a few days before the tournament's last pick, Panini America presented a special handle dedicated to Canada and the United States for the standard sticker record of the 2026 FIFA World CupTM. The countdown to a traditional book will begin with the release of the largest printing Panini has always done, keeping with the expanded format of the World Cup, which will bring up 48 teams. Millions of fans and collectors will once again enjoy the history that dates back more than five decades and is a part of the World Cup knowledge. The Panini song, which made its first appearance in 1970 in Mexico, has evolved into a cultural icon of football, highlighting the competing teams and players. The revealing include honors the two North American nations that will host the tournament alongside Mexico. The brand, which was adopted in 1965 as Panini's standard logo, incorporates the physical aesthetic of the 2026 FIFA World CupTM, the tournament's standard emblem, and the World Cup trophy, as well as Carlo Parola's classic bicycle kick. A world album cover and a special book dedicated solely to Mexico will be revealed in the upcoming month. For the first time in this start, Panini has created a cover especially for the host nation of the World Cup. The assessment also happened to coincide with the launch of a limited-time pre-sale plan on Amazon, which confirmed the anticipation for a World Cup that is likely to be the longest and most popular in history. The movie's symbolic value was highlighted by Romy Gai, FIFA's Business Director, which highlighted its ability to unite generations around the excitement of the competition. She stated that this collaboration will continue to provide a solution that represents the love for the World Cup and brings together families, enthusiasts, and fans of all ages.

Mark Warsop, General Manager of Panini America, hailed the start of this unique release as the first step in a comprehensive solution line-up for the 2026 World CupTM, which will include stickers, trading cards, and new initiatives aimed at fans. Thus, Panini affirms its status as FIFA's exclusive distributor of digital collectibles, physical cards, and stickers.

The presentation took place in New Jersey, the city where the World Cup final will take place in July of next year. With this announcement, Panini officially launches the run-up to a tournament that will once again have millions of fans trading, searching for, and collecting the most coveted stickers in world football. It will be a record-breaking event in terms of reach and audience.

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