At a press conference held in the United States a few days before the tournament's last pick, Panini America presented a special handle honoring Canada and the United States on the official decal record. The countdown to a traditional book will begin with the release of the largest printing Panini has always done, keeping with the expanded format of the World Cup, which will bring up 48 teams. Millions of fans and enthusiasts will once again enjoy the history that has spanned more than five centuries as a part of the World Cup. The Panini song, which made its first appearance in 1970 in Mexico, has evolved into a cultural icon of football, highlighting the competing teams and players. The revealing include honors the two North American nations that will host the competition alongside Mexico. The brand incorporates Carlo Parola's classic scooter blow, which was adopted in 1965 as Panini's standard logo, as well as the visual style of the 2026 FIFA World CupTM, the tournament's standard emblem, and the World Cup trophy. A global album cover and a special edition dedicated solely to Mexico will be revealed in the upcoming months. This launch marks Panini's first attempt to create a cover specifically for a region hosting the World Cup. The presentation also happened to coincide with the launch of a limited-time pre-sale campaign on Amazon, which confirmed the anticipation for a World Cup that is likely to be the longest and most popular in history. The album's symbolic significance, highlighted by Romy Gai, FIFA's commercial director, has grown throughout the years, highlighting how it has helped bring generations together around the tournament's enthusiasm. She stated that this collaboration will continue to provide a product that represents the passion for the World Cup and brings together families, collectors, and fans of all ages.

Mark Warsop, General Manager of Panini America, hailed the launch of this unique edition as the first step in a comprehensive product line-up for the 2026 World CupTM, which will include stickers, trading cards, and new initiatives aimed at fans. Thus, Panini affirms its status as FIFA's exclusive distributor of digital collectibles, physical cards, and stickers.

The presentation took place in New Jersey, the city where the World Cup final will take place in July of next year. With this announcement, Panini officially launches the campaign that will once again see millions of fans trading, searching for, and collecting the most sought-after stickers in world football. It will set records for both audience and reach.

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